Skip to main content

Daiichi Sankyo Toronto Headquarters Grand Opening

Assignment

The opening of Daiichi Sankyo’s permanent Toronto headquarters marked a pivotal moment for the company’s Canadian presence and the broader life sciences ecosystem. Daiichi Sankyo sought to leverage this milestone to demonstrate its long-term commitment to Canadian patients, partners, and innovation in oncology. Santis Health provided comprehensive, integrated government affairs and communications support to ensure the event served as a high-impact platform for investment and collaboration.

What Santis Did

Santis seamlessly integrated strategic communications with targeted government engagement to maximize the event’s reach and influence. Santis managed the end-to-end lifecycle of the event’s public profile, beginning with comprehensive pre-event planning that included the development of a strategic communications plan, key messaging, and briefing materials. Our team was responsible for content creation, including drafting the official press release, writing speaker remarks, and executing an event-day LinkedIn strategy designed to build digital momentum. We also provided on-site support by managing the run of show, preparing speakers, and overseeing the photography shot list and event signage to ensure a polished and professional brand presence.

Parallel to these efforts, Santis facilitated high-level political engagement to solidify Daiichi Sankyo’s standing with key decision-makers. This included arranging and coordinating meetings with Ontario’s Economic Development Minister Vic Fedeli and Invest Ontario CEO Khawar Nasim. We also secured the attendance and active participation of Economic Development Parliamentary Assistant Tyler Allsopp for the office opening ceremony. Health Minister Sylvia Jones provided video remarks for the ceremony. To ensure strong advocacy alignment, our team coordinated supportive quotes from Premier Doug Ford, Health Minister Sylvia Jones, and Minister Fedeli for inclusion in the official news release, directly linking the new headquarters to the province’s broader life sciences priorities.

Outcomes

The integrated strategy generated extensive visibility, securing broad coverage across national newspapers and digital news platforms. This widespread media presence effectively amplified Daiichi Sankyo’s commitment to the Canadian life sciences sector. On social media, the targeted LinkedIn strategy fostered significant community interaction and reinforced the brand’s momentum following the headquarters opening.

Beyond media reach, the event successfully positioned Daiichi Sankyo as a vital strategic partner within the provincial health care and innovation ecosystem. High-level provincial recognition was achieved through high-level meetings between Ontario’s economic development minister and investment agency CEO and Daiichi Sankyo’s global leaders, as well as the inclusion of supportive endorsements from the Premier and key Cabinet Ministers in official communications. These efforts culminated in an invitation for provincial officials to visit Daiichi Sankyo’s facility near Munich during a trade mission to Germany, establishing a clear pathway for sustained, long-term collaboration and future investment opportunities.