Santis is a team of doers, drivers and trusted advisors for the most significant policy shifts in health care over the last decade. Our team provides clear insights, an unmatched network of relationships and years of direct experience implementing the health system changes that matter to our clients.

Shay Alford

Position: Senior Consultant, Digital and Marketing
Categories: Communications
Location: Vancouver
surname: Alford

Role at Santis

Shay leads all digital services that support the marketing and communications needs of both Santis Health and its clients.

Experience

Prior to joining Santis, Shay worked in the digital marketing and technology space for a variety of firms in both Ontario and British Columbia. Most recently, he managed the marketing and external communications strategy for a start-up tech company focused on innovative digital marketing through social media.

Shay’s strategic creative abilities enable him to connect business objectives to tangible results. He previously worked for the Canadian Tire Corporation and Branded Cities, where he developed strategies and creative content that transformed their consumer digital experience and pushed the boundaries of digital and traditional marketing.

Volunteerism and Education

Shay holds a Bachelor of Arts in media production with a minor in marketing from Ryerson University. Shay is also certified in Front End Web Development from Lighthouse Labs.

Shay Alford

Senior Consultant, Digital and Marketing

Shay leads all digital services that support the marketing and...

Hana Baig

Position: Communications Coordinator
Categories: Communications
Location: Toronto

ROLE AT SANTIS

Hana supports communications and project management for clients and the Santis team.

EXPERIENCE

Before joining Santis, Hana worked at an advertising agency specializing in health care. She cultivated strong relationships with pharmaceutical clients across various disease spaces, contributing to the development of campaigns for various products. Her experience includes navigating health care regulations to craft impactful campaigns for patients and health care professionals in areas such as Rare Diseases, Respiratory, Inflammation, Immunology, and Dermatology. She is passionate about public health policy and innovation in the digital health care sector.

VOLUNTEERISM AND EDUCATION

Hana graduated from the University of Toronto with an Honours Bachelor of Science in Cell and Molecular Biology and Environmental Health.

Hana Baig

Communications Coordinator

ROLE AT SANTIS Hana supports communications and project management for clients and...

Taryn Bratz

Position: Communications Coordinator
Categories: Communications
Location: Toronto
surname: Bratz

Role at Santis

Taryn provides support in external and internal communications, social media, event planning and graphic design to the Santis team and its clients.

Experience

Prior to joining Santis, Taryn completed the Public Relations Certificate program at Humber College. Through this program she learned the fundamentals of public relations, graphic design and media relations. During her time at Humber, Taryn worked on various strategic communications and event plans for clients.

Volunteerism and Education

Taryn has a Honours Bachelor of Arts degree in Political Science and Religious Studies from King’s University College at Western University and a post-graduate certificate in public relations. Taryn also recently completed an American Sign Language course with Canadian Hearing Services.

Taryn Bratz

Communications Coordinator

Taryn provides support in external and internal communications, social media,...

Hayley Butler

Position: Associate Video Producer
Categories: Associates, Communications
Location: Toronto

Role at Santis

Hayley leads Santis Health’s video production team and produces all video content for our clients.

EXPERIENCE

Hayley has produced/directed commercials and video content for companies worldwide. She works with a senior filming team, using state of the art cinema equipment to capture the highest quality results to showcase your story on screen.

Her production resume includes videos for: Volkswagen, Honda, Mitsubishi, Audi, Microsoft, HP, Canadian Tire, BDO, TD Bank, BMO, PartyCity, and the Government of Ontario. She has directed medical ads through Canada and America, including a Pharma campaign that aired on CNN in 2022. Her team’s health care work includes production for Women’s College Hospital, Mount Sinai, Wounded Warriors Canada, Niagara Health and The College of Family Physicians of Canada among others.

EDUCATION

Hayley holds a Bachelor of Arts (with honours) in media production from Toronto Metropolitan University (formerly Ryerson University).

Hayley Butler

Associate Video Producer

Role at Santis Hayley leads Santis Health’s video production team...

Hannah Casey

Position: Senior Director, Communications
Categories: Communications
Location: Toronto
surname: Casey

Role at Santis

As a multi-skilled communicator, Hannah can assess the communication strategies of organizations and develop campaigns that are sustainable and engaging to their audiences. Utilizing her broad experience understanding health care issues, Hannah leads Santis’ communications practice and delivers complex messaging effectively through graphic design, social media, corporate communications and media relations.

Experience

Throughout her time with Santis, Hannah has spearheaded communication projects with Trillium Health Partners, Lakeridge Health, Ottawa Public Health and over 20 long-term care homes across the province. During the COVID-19 pandemic, her work focused on leading crisis communications related to outbreaks in long-term care and timely access to COVID-19 testing in key communities.

Prior to joining Santis, Hannah worked at Corus Entertainment where she supported the Global Television publicity team with internal and external communications, event management and media relations. Following her time at Corus, Hannah joined the Movember Foundation, handling their media monitoring and reporting during the height of the campaign.

Volunteerism and Education

Hannah has a Bachelor of Arts degree in media information and technoculture from Western University, a diploma in radio broadcasting from Fanshawe College and a public relations postgraduate certificate from Humber College. She also recently completed her Digital Marketing certificate with BrainStation.

Hannah Casey

Senior Director, Communications

Role at Santis As a multi-skilled communicator, Hannah can assess...

Nancy Dale

Position: Senior Vice President, Communications
Categories: Communications
Location: Toronto
Nancy Dale:

ROLE AT SANTIS

An award-winning communicator, Nancy brings over 20 years of communications experience to Santis, delivering results focused campaigns and strategies that forge partnerships, spark conversation and lead to organizational wins.  

EXPERIENCE

Before joining Santis, Nancy spent five years leading the health practices at two Canadian PR agencies. Her agency highlights include the launch of TELUS Health’s virtual care services, programs to bring awareness to mental health, drug shortages, disease awareness, physician burnout and vaccination, as well as securing global media attention for the world’s first human lung transplant made possible by a drone delivery. Nancy’s work has led to accolades from the Canadian Public Relations Society. 

Nancy also spent about a decade leading senior communication programs for the Ontario Medical Association (OMA), navigating the Association through major public and internal crises after failed negotiations with the government. With a passion for storytelling, Nancy worked to promote the brand of physicians through paid advertising, content marketing and spokespeople. In her time at the OMA, Nancy also developed a passion for the lesser told stories in medicine, particularly in areas like end-of-life care. 

Early in her career working for the Government of Ontario, Nancy served in a variety of roles in the Ministry of Education and the Ministry of the Environment.  

VOLUNTEERISM AND EDUCATION

Nancy volunteers with Wellspring, an organization dedicated to helping people live better with cancer, providing communications counsel via the Communications Committee of the Board. 

Nancy holds an Honours Bachelor of Science from Western University and Certificate in Public Relations from the Toronto Metropolitan University.  

Nancy Dale

Senior Vice President, Communications

ROLE AT SANTIS An award-winning communicator, Nancy brings over 20...

Amirah El-Safty

Position: Senior Communications Consultant
Categories: Communications
Location: Toronto

ROLE AT SANTIS

Amirah brings over eight years of experience in content production and communications to Santis Health, where she specializes in project management and translating complex technical narratives into clear and engaging messages. An adept storyteller, her strength is crafting compelling content that aligns with organizational goals, fosters engagement, and promotes a unified brand vision.

EXPERIENCE

Amirah cut her teeth as a journalist but spent the better part of the first decade of her career building an agency within The Walrus called The Walrus Lab. The Walrus Lab creates content, manages awards and scholarship programs, plans events, produces podcasts, writes, edits, and fact-checks for top brands in Canada and beyond. Profits from the work of the Lab fund the journalism of The Walrus.

After her time at The Walrus, Amirah led a communications team at TELUS Health where she was responsible for editorial oversight of all communications channels, content
development, and strategic communications consulting. A highlight of her time there was leading the communications strategy for Total Mental Health (a first-of-its-kind holistic mental health support for employees) while simultaneously shepherding the communications around TELUS Health’s two-billion-dollar acquisition of LifeWorks.

VOLUNTEERISM AND EDUCATION

Amirah volunteers her time on the board of The Local magazine, an independent magazine exploring urban health and social issues in Toronto, and on the board of New Majority, a non-profit, non-partisan organization focused on mobilizing young voters to the polls. Amirah has a Bachelor of Arts from the University of Toronto and a Corporate Communications and Public Relations diploma from Centennial College.

Amirah El-Safty

Senior Communications Consultant

ROLE AT SANTIS Amirah brings over eight years of experience...

Avis Favaro

Position: Senior Advisor
Categories: Associates, Communications
Location: Toronto

ROLE AT SANTIS

Avis Favaro, an acclaimed medical journalist with decades of experience, brings to Santis Health a unique blend of expertise in health communications and journalism. As a Senior Advisor, Avis will leverage her extensive background in uncovering and reporting health stories that matter to Canadians and help bolster our media training program.

EXPERIENCE

As CTV News’ Medical Correspondent, Avis Favaro specializes in health stories that can make a difference in the lives of Canadians. Based in Toronto, Favaro is Canada’s longest-serving television Medical Correspondent, having started this beat for CTV News in 1992. Since then, she has reported on a wide variety of health issues, including medical errors, drug shortages, mental health, novel therapies for cancer, and the latest therapies for neurological diseases.

AWARDS AND RECOGNITION

Favaro has been recognized with a total of 13 Gemini Award nominations, winning a 1997 Gemini Award for Best Reportage for a story on an experimental cancer treatment. Along with medical producer Elizabeth St. Philip, Favaro has been recognized with multiple awards – by the Canadian Medical Association, the Canadian Nurses Association, the Ontario Registered Nurses Association, and the Radio Television Digital News Association. Favaro holds an honourary PhD from McMaster University. She also has an honourary membership to the Federation of Medical Women of Canada. She is a graduate of Western University where she earned a Master’s Degree in Journalism.

Avis Favaro

Senior Advisor

ROLE AT SANTIS Avis Favaro, an acclaimed medical journalist with...

Micaela Ferrari

Position: Communications Coordinator
Categories: Communications
Location: Toronto

ROLE AT SANTIS

Micaela provides support in writing internal and external communications, social media, event planning and graphic design to the Santis team and its clients.

EXPERIENCE

Prior to joining Santis, Micaela worked as a Communications Officer for Ontario Creates. In her role, Micaela worked on advertising, marketing, brand development, graphic design, social media and procurement. She is accustomed to working in fast-paced environments, coordinating multiple stakeholders, advertisers and designers to deliver ads, social campaign and event designs. Key projects include Ontario’s presence at the Toronto International Film Festival, Cannes Film Festival and Berlinale; the Trillium Book Awards; and the agency’s new branding.

VOLUNTEERISM AND EDUCATION

Micaela is a graduate of the Toronto Metropolitan University RTA School of Media: Media Production program with a concentration in Film and Television and a minor in Communication and Design. She graduated with honours and holds a Gold Duke of Edinburgh Leadership Award.

Micaela Ferrari

Communications Coordinator

ROLE AT SANTIS Micaela provides support in writing internal and...

Yvan Marston

Position: Corporate Communications Writer
Categories: Associates, Communications
Location: Toronto
surname: Marston

Role at Santis

At Santis, Yvan serves as a writing lead and has worked on multiple projects for member associations and hospitals. Much of his work involves collaborating with senior managers, subject matter experts and marketing teams to help build the essential written elements of their communications projects.

Experience

For over 15 years, Yvan’s work has focused on health care writing projects. As a consultant for the Ontario Hospital Association, he has written and assisted with the development of more than 20 OHA publications including a 400-page guide for perioperative supply chain management that became the seminal resource for Ontario hospitals, as well as a number of guides and toolkits related to health human resources.

As a corporate communications writer, he plans and develops complex messaging projects including annual reports for eHealth Ontario, work that grew from his experience with a Fortune 500 company producing annual reports, web content and speeches. He also serves as a technical writing consultant for a medical device manufacturer where he organizes information and learning, and helps to devise and implement content marketing strategies.

Volunteerism and Education

Yvan has a Bachelor of Arts degree in Communications and English Literature from the University of Ottawa and a diploma in journalism from Sheridan College.

Yvan Marston

Corporate Communications Writer

Role at Santis At Santis, Yvan serves as a writing...

Patrick Nelson

Position: Managing Partner
Categories: Communications, Government Relations
Location: Toronto
surname: Nelson

Role at Santis

At Santis, Patrick helps health care organizations adapt to the changing health care environment, influence government policy and improve their engagement with members and stakeholders. Patrick has expertise in strategic communications, government relations, public affairs and board governance.

Experience

Prior to joining Santis, Patrick served as the Executive Director of Public and Corporate Affairs at the Ontario Medical Association (OMA), the voice of the province’s 34,000 physicians. Over almost ten years, he led the OMA through several strategic communications campaigns, a comprehensive governance review, as well as a major rebranding of the organization. Under his tenure, member satisfaction with the OMA doubled to a record high and, over the course of a five-month advocacy campaign, the profession witnessed a remarkable 12 per cent increase in public trust.

Patrick also worked in senior communications roles in the Ontario government, as an aide to Ontario’s Minister of Health and as Director of Communications to the Minister of the Environment and to the Minister of Education.

Volunteerism and Education

Patrick served as Past-Chair of the Board of Directors at ALS Canada, following eight years on the Board of Directors and as Co-Chair of the Client Services Advisory Committee and Chair of the Governance Committee. He also serves on the Board of Directors at the Pine River Institute which helps treat adolescents with addiction and mental health challenges. He has also served for six years on the Board of Trustees at the Hincks-Dellcrest Centre, the largest children’s mental health treatment facility in Toronto. During that time, Hincks-Dellcrest presented him with an Award of Appreciation for his work in receiving additional funding from government to support mental health services for kids. Since 2014, Patrick has also served as the Executive Director of the Canadian Association of Physician Assistants.

Patrick also coaches rep baseball and basketball in West Toronto.

Patrick Nelson

Managing Partner

Role at Santis At Santis, Patrick helps health care organizations...

Haylee Thompson

Position: Digital Communications Coordinator
Categories: Communications
Location: Toronto
surname: Thompson

Role at Santis

Haylee works on the development of marketing and collateral materials, web design, social media strategies and video and podcast production for clients and internal development.

Experience

In her diverse working background, Haylee spent time in a variety of roles with major companies across Canada. As an innovative and creative professional, Haylee prides herself in thinking outside of the box and continuing to find new and exciting ways to tell stories and shape identity. In her role as Production Manager at StoryBook Theatre, one of Canada’s largest theatres for young audiences, she helped produce live and digital content and worked alongside the Artistic Director. She also spent time developing marketing and social content to promote the organization and generate funding opportunity. She also worked with Canadian Traffic Network as both an airborne and ground reporter, working with dozens of radio and television companies across Calgary, Edmonton, Toronto and Vancouver to write, produce and record news hits.

Volunteerism and Education

Haylee is a recent graduate from Toronto Metropolitan University (formerly Ryerson University) with a Bachelor of Arts in media production and minor in digital marketing. She also recently completed a certificate in Web Development from Lighthouse Labs. She remains passionate about theatre, particularly young peoples theatre, and creating spaces for exploration. In her spare time, she teaches theatre classes for inner city youth and continues to report on evening and weekend traffic for radio stations around the GTA.

Haylee Thompson

Digital Communications Coordinator

Role at Santis Haylee works on the development of marketing...

Stephanie Yeoh

Position: Consultant
Categories: Communications
Location: Toronto

ROLE AT SANTIS

Stephanie provides support and leadership to external and internal communications, public relations, copy and release writing to clients as well as the Santis team.

EXPERIENCE

Stephanie is a seasoned PR specialist with a passion for navigating the dynamic landscape of technology in both B2B and B2C realms. With a background in communications, she brings a depth of knowledge and expertise in crafting tailored strategies for clients across Southeast Asia and Toronto, Her forte lies in fostering strong relationships with clients and journalists alike, ensuring impactful coverage and resonance in diverse markets.

Passionate about the ever-evolving nature of the tech industry, she excels in developing content and communications strategies that drive results and foster growth for her clients.

VOLUNTEERISM AND EDUCATION

Stephanie holds a Bachelor of Arts from Carleton University and a Masters of Communications from the University of Ottawa.

Stephanie Yeoh

Consultant

ROLE AT SANTIS Stephanie provides support and leadership to external...