Santis is a team of doers, drivers and trusted advisors for the most significant policy shifts in health care over the last decade. Our team provides clear insights, an unmatched network of relationships and years of direct experience implementing the health system changes that matter to our clients.

Thomas Afarian

Position: Public Affairs Coordinator
Categories: Communications
Location: Toronto
surname: Afarian

Role at Santis

Thomas provides support in external and internal communications, social media, and graphic design to the Santis team and its clients.

Experience

Prior to joining Santis, Thomas worked as a communications assistant at Holland Bloorview Kids Rehabilitation Hospital where he supported the communications and public engagement department. In this role, he assisted in crisis communications, graphic design, website maintenance, and media relations.

Volunteerism and Education

Thomas has an Honours Bachelor of Arts in Communications Studies from Wilfrid Laurier University, and a Public Relations Postgraduate Certificate from Humber College. Thomas has spent the past ten summers volunteering at a youth summer camp.

Thomas Afarian

Public Affairs Coordinator

Thomas provides support in external and internal communications, social media,...

Shay Alford

Position: Consultant, Digital and Marketing
Categories: Communications
Location: British Columbia
surname: Alford

Role at Santis

Shay leads all digital services that support the marketing and communications needs of both Santis Health and its clients.

Experience

Prior to joining Santis, Shay worked in the digital marketing and technology space for a variety of firms in both Ontario and British Columbia. Most recently, he managed the marketing and external communications strategy for a start-up tech company focused on innovative digital marketing through social media.

Shay’s strategic creative abilities enable him to connect business objectives to tangible results. He previously worked for the Canadian Tire Corporation and Branded Cities, where he developed strategies and creative content that transformed their consumer digital experience and pushed the boundaries of digital and traditional marketing.

Volunteerism and Education

Shay holds a Bachelor of Arts in media production with a minor in marketing from Ryerson University. Shay is also certified in Front End Web Development from Lighthouse Labs.

Shay Alford

Consultant, Digital and Marketing

Shay leads all digital services that support the marketing and...

Taryn Bratz

Position: Public Affairs Coordinator
Categories: Communications
Location: Toronto
surname: Bratz

Role at Santis

Taryn provides support in external and internal communications, social media, event planning and graphic design to the Santis team and its clients.

Experience

Prior to joining Santis, Taryn completed the Public Relations Certificate program at Humber College. Through this program she learned the fundamentals of public relations, graphic design and media relations. During her time at Humber, Taryn worked on various strategic communications and event plans for clients.

Volunteerism and Education

Taryn has a Honours Bachelor of Arts degree in Political Science and Religious Studies from King’s University College at Western University and a post-graduate certificate in public relations. Taryn also recently completed an American Sign Language course with Canadian Hearing Services.

Taryn Bratz

Public Affairs Coordinator

Taryn provides support in external and internal communications, social media,...

Hannah Casey

Position: Account Director, Communications
Categories: Communications
Location: Toronto
surname: Casey

Role at Santis

Hannah provides communications, social media and graphic design support to the Santis Health team and its clients.

Experience

Prior to joining Santis, Hannah worked as a public relations intern at Corus Entertainment where she supported the Global Television publicity team. In this role, she assisted in internal and external communications, event management and media relations. Following the internship, Hannah joined the Movember Foundation, handling their media monitoring and reporting during the height of the campaign.

Volunteerism and Education

Hannah has a Bachelor of Arts degree in media information and technoculture from Western University, a diploma in radio broadcasting and a public relations postgraduate certificate from Humber College.

Hannah Casey

Account Director, Communications

Role at Santis Hannah provides communications, social media and graphic...

Yvan Marston

Yvan Marston

Position: Corporate Communications Writer
Categories: Communications
Location: Toronto
surname: Marston

Role at Santis

At Santis, Yvan serves as a writing lead and has worked on multiple projects for member associations and hospitals. Much of his work involves collaborating with senior managers, subject matter experts and marketing teams to help build the essential written elements of their communications projects.

Experience

For over 15 years, Yvan’s work has focused on health care writing projects. As a consultant for the Ontario Hospital Association, he has written and assisted with the development of more than 20 OHA publications including a 400-page guide for perioperative supply chain management that became the seminal resource for Ontario hospitals, as well as a number of guides and toolkits related to health human resources.

As a corporate communications writer, he plans and develops complex messaging projects including annual reports for eHealth Ontario, work that grew from his experience with a Fortune 500 company producing annual reports, web content and speeches. He also serves as a technical writing consultant for a medical device manufacturer where he organizes information and learning, and helps to devise and implement content marketing strategies.

Volunteerism and Education

Yvan has a Bachelor of Arts degree in Communications and English Literature from the University of Ottawa and a diploma in journalism from Sheridan College.

Yvan Marston

Corporate Communications Writer

Role at Santis At Santis, Yvan serves as a writing...

Rachael McCulloch

Position: Public Affairs Coordinator
Categories: Communications
Location: Toronto
surname: McCulloch

Role at Santis

Rachael provides support in communications, social media and project management to the Santis team and its clients.

Experience

Prior to joining Santis, Rachael worked on Parliament Hill as a legislative assistant to a Member of Parliament. In this role she assisted in managing the office’s communications, media relations, social media and legislative functions. Following this role, Rachael interned as a program editor at the NATO Association of Canada, where she was responsible for writing and editing for the Women in Security section of the association’s website.

Volunteerism and Education

Rachael has a Bachelor of Journalism degree with a minor in Political Science from Carleton University, and a Master of International Public Policy degree from University College Cork.

Rachael McCulloch

Public Affairs Coordinator

Role at Santis Rachael provides support in communications, social media...

Bradley Metlin

Position: Senior Consultant, Communications
Categories: Communications
Location: Toronto
surname: Metlin

Role at Santis

Bradley leverages his extensive government and media relations experience to support Santis’ clients.

Experience

Bradley joins Santis after serving in multiple senior-level communications roles in the Government of Ontario. In his roles as Press Secretary and as Director of Communications for several Cabinet Ministers, Bradley was responsible for the strategy, media outreach and roll-out of key government announcements. He has previously worked in the offices of the Associate Minister of Transportation, Minister of Labour, Training and Skills Development and the Minister of Children, Community and Social Services.

In addition, Bradley also has prior experience in consulting for health care clients, working on political engagement plans for pharmaceutical, long-term care and other businesses.

During his time in provincial politics, Bradley crafted communications strategies to support a number of files including helping to expand the skilled trades and raise awareness of Pride Month.

Volunteerism and Education

Bradley holds a Bachelor of Arts Degree in Canadian-American Relations and Master of Arts Degree in Comparative Politics from Western University.

Bradley Metlin

Senior Consultant, Communications

Role at Santis Bradley leverages his extensive government and media...

Patrick Nelson

Patrick Nelson

Position: Principal
Categories: Communications, Government Relations
Location: Toronto
surname: Nelson

Role at Santis

At Santis, Patrick helps health care organizations adapt to the changing health care environment, influence government policy and improve their engagement with members and stakeholders. Patrick has expertise in strategic communications, government relations, public affairs and board governance.

Experience

Prior to joining Santis, Patrick served as the Executive Director of Public and Corporate Affairs at the Ontario Medical Association (OMA), the voice of the province’s 34,000 physicians. Over almost ten years, he led the OMA through several strategic communications campaigns, a comprehensive governance review, as well as a major rebranding of the organization. Under his tenure, member satisfaction with the OMA doubled to a record high and, over the course of a five-month advocacy campaign, the profession witnessed a remarkable 12 per cent increase in public trust.

Patrick also worked in senior communications roles in the Ontario government, as an aide to Ontario’s Minister of Health and as Director of Communications to the Minister of the Environment and to the Minister of Education.

Volunteerism and Education

Patrick is currently serving as Chair of the Board of Directors at ALS Canada, following 5 years on the Board serving as Co-Chair of the Client Services Advisory Committee and Chair of the Governance Committee. He also serves on the Board of Directors at the Pine River Institute which helps treat adolescents with addiction and mental health challenges. He has also served for six years on the Board of Trustees at the Hincks-Dellcrest Centre, the largest children’s mental health treatment facility in Toronto. During that time, Hincks-Dellcrest presented him with an Award of Appreciation for his work in receiving additional funding from government to support mental health services for kids. Since 2014, Patrick has also served as the Executive Director of the Canadian Association of Physician Assistants.

Patrick also coaches rep baseball and basketball in West Toronto.

Patrick Nelson

Principal

Role at Santis At Santis, Patrick helps health care organizations...